Since 2012 Your Life Counts has given advice to, supported and participated in the Bell Let’s Talk Initiative in collaboration with CTV.
YLC Founder Ruaraidh Butler attended the CTV studio in Toronto and responded directly online to requests for help received during the day. Ruaraidh was interviewed live to the nation on Canada AM by host Seamus O’Regan (now Minister of Indigenous Services in the Canadian Federal Government).
An article written by Ruaraidh, We All Know Someone Affected was included as a central feature of the CTV Bell Let’s Talk website during the campaign in 2013. Once again Ruaraidh was at the CTV studio in Toronto on the Bell Let’s Talk Day helping to facilitate online communication with people in crisis.
YLC was consulted by CTV in respect of the Bell Let’s Talk online approach to people in crisis. YLC’s recommendation was that the IM (instant messaging) approach at the time was problematic and ought to be shelved in favour of referral to existing agencies and resources.